I will start this post by showing the most important mobile advertising abbreviations .Every marketeer needs them when he choose to try mobile web ads.

Ad Application - Advertising Application
Ad Network - Advertising Network
Ad Unit - Advertising Unit
AO - Application Originated Message
BREW - Binary Runtime Environment for Wireless
CBT - Caller Ringback Tone
cHTML - Compact Hypertext Markup Language
CMS - Content Management System
CSC - Common Short Code
CSCA - Common Short Code Administration
CSV - Comma Separated Value
CTA - Call to Action
CTC - Click to Call
CTR - Click Through Rate
CTRC - Click to Receive Coupon
DDC - Default Delivery Context
EDGE - Enhanced Data Rates For Global Evolution
Email Opt - in - Email Option In
EMS - Enhanced Messaging Service
FMC - Fixed Mobile Convergence
FTEU - Free to End User
GPS - Global Positioning System
Image Ads - Image Advertisements
IOD - Information On Demand
IVR - Interactive Voice Response
J2ME - Java 2 Micro Edition
LBA - Location Based Advertising
LBS - Location Based Services
M - Advertising - Mobile Advertising
MASP - Mobile Application Service Provider
M - Card - Mobile Greeting Card
M - Coupon - Mobile Couponing
Messaging Opt - in - Messaging Option - In
MGW - Mobile Gateway
MIDP - Mobile Information Device Profile
MMA - Mobile Marketing Association
MMG - Multiplayer Mobile Game
MMS - Multimedia Messaging Service
MNO - Mobile Network Operator
MO - Mobile Originated
Mobile Ad Network - Mobile Advertising Network
Mobile Agency - Mobile Ad Agency
Mobile Search - Mobile Searching
Mobile TV - Mobile Television
Mobisode - Mobile Episode
Mobizine - Mobile Magazine
MOM - Mobile Originated Message
Monotone - Mono Tone
MT - Application Terminated Message
MT - Mobile Terminated
MTM - Mobile Terminated Message
Opt - out Mechanism - Option Out Mechanism
Participation TV - Participation Television
PII - Personally Identifiable Information
PPD - Pay Per Download
PPV - Pay Per View
PSMS - Premium Short Messaging Service
SD - Service Discovery
SessionID - Session Identification Code
SmartPhone - Smart Telephone
SMIL - Synchronized Multimedia Integration Language
Smishing - SMS Fishing Fraud
SMPP - Short Message Peer to Peer Protocol
SMS - Short Message Service
Softkeys - Soft Keys
STK - SIM Toolkit
Text Ads - Text Advertisements
Text Tagline - Text Tag Line
URL Coupon - Link Coupon
User ID - User Identification
VAS - Value Added Services
Video Ads - Video Advertisements
Videotone - Video Tone
VisitorID - Visitor Identification Code
Voice Ad - Voice Advertisements
Wallpaper - Wall Paper
WAP - Wireless Access Protocol
WAP 1.0 - Wireless Access Protocol version 1.0